Acer trumped Dell in Q4 07 world laptop sales | The Register

Acer trumped Dell in Q4 07 world laptop sales | The Register

The only truth of business is that everything changes with time. How could we imagine a powerful Dell being surpassed by Apple and Acer in sales?

Both Acer and Asus are Taiwanese brand that struggled for a decade to gain worldwide recognition. Decades ago, many Taiwanese PC manufacturers faced a difficult dilemma: to brand or not to brand? Many of those companies that chosen to brand their own PC/NB were severely punished by big names like IBM, Dell, Compaq and HP. Even today, many quality PC/NB manufacturers in Taiwan still are afraid of a branding strategy, for it means immediate retribution.

It makes me think to see the trend reversing. Actually, no matter which brand of PC or NB you use, it comes (with almost certainty) from a Taiwanese manufacturer. There is no obvious quality differentiation between those manufacturers. Even Apple's newest Macbook Air comes from Taiwan. Now, what makes you, a consumer, already knowing that the quality behind those products are pretty much the same, to choose a Dell over an Asus? Or HP over Acer?

For Apple, I think it's a different matter. At least Apple offers authentic and interesting design; for all I know, most Dell/HP models are designed inside-out by Taiwanese manufacturers. How will a brand like HP or Dell be able to differentiate their hardware?

My opinion is that branding strategy for PC/NB/gadgets providers should seriously include a software strategy. Software, after all, is what makes using computer an interesting experience.