Saturday, June 21, 2008

Nvidia: Nvidia Tegra All-in-One Mobile Processors Aim to Nuke Intel's Atom, Promise 30 Hours HD Playback


Nvidia: Nvidia Tegra All-in-One Mobile Processors Aim to Nuke Intel's Atom, Promise 30 Hours HD Playback

This is all-out-war. If I were a graphic artist, I would draw a nice map with clashing CPU armies on it..... but I'm not.

While Tegra is quite appealing from technical point of view, the hostile tone that Nvidia has used might not be that appropriate. Atom, despite all its optimization, is still a x86 CPU. Intel's plan is obviously to court current application developers that are already familiar with x86 instruction set. ARM-based CPU is another story, and requires another introduction strategy. By making people comparing Apple to Oranges, Nvidia might have wasted a perfect chance to surprise Intel on Device marketplace. The old saying says: keep your friends close, and keep your enemies closer.... remember?

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