Forrester: Social networking means business, big business | Webware : Cool Web apps for everyone

Forrester: Social networking means business, big business | Webware : Cool Web apps for everyone

This is a claim that I never have understood. Facebook is fun to play with, but that is as far as it would go. Advertising potential of pure Social Networking sites is also just as good as a marginal one. I have never clicked on those ads; at the same time, I do click on Google Adwords from search result because they are not only interesting, but most of time relevant.

In my opinion, Social Networking sites should look at business side more closely and they will find that the profitable headhunter/recruiter market is within their reach. It might take extra know-how and effort to run this side of business, but relationship can mostly be monetized this way. Users, at the same time, would also be more willing to share their private data if a fatter paycheck is at his/her door, don't you think?